ONLINE PRIVACY POLICY
Your privacy is important to Heights Finance Holding Co. and its subsidiaries (“Heights Finance”) so we’ve developed this Online Privacy Policy that covers how we collect, use, disclose, transfer and store information received about you during visits to our websites, which include but are not limited to www.heightsfinance.com, loan.heightsfinance.comand myaccount.heightsfinance.com (collectively, “Site”). This Online Privacy Policy supplements our Consumer Privacy Notice.
For a copy of our Consumer Privacy Notice, click here or please contact us at 1-866-413-1836 to request a copy.
By accessing or using the Site, you acknowledge that you have read, understand, and agree to the terms of this Online Privacy Policy. If you cannot agree to the Online Privacy Policy please do not use the Site.
Types of Information Collected
We collect information from a variety of sources, including information provided by you, information we collect when you visit our Site, and information we collect about you from third party sources. For example, we may collect information such as your screen resolution, browser type, referring and exit pages, operating system, internet protocol (IP) addresses, internet service provider (ISP), date/time stamp, language, zip code, area code, location, and time zone, as well as behavioral data, including mouse movements, touch screen inputs, keystroke and key pressed data. We collect this information so that we can better understand customer behavior and improve our products, services, and advertising, as well as for fraud prevention. Heights Finance may use this information in our marketing and advertising services.
We may collect, use, transfer, and disclose non-personal information for any purpose. If we combine non-personal information with personal information collected through application process or other means, the combined information will be treated as personal information for as long as it remains combined. For more information regarding how we collect, store and use personal information, see our Privacy Notice.
Cookies and Other Technologies
The Site, email messages, and advertisements may use “cookies”, pixel tags, web beacons and other tracking technologies. These technologies help us better understand user behavior, tell us which parts of our Site people have visited, and allow repeat visitors to be served more quickly and efficiently. You can refuse to accept cookies on most browsers and devices through their own privacy settings. You will need to manage these settings yourself. If you refuse to accept the cookies, you may experience some inconvenience in your use of the Site. For example, the Site will not recognize your device. You also may not receive tailored advertising or special offers based on your browsing history.
We may use a “click-through URL” linked to content on the Site. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to change the frequency of messages sent to customers.
Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with the Site, compile reports on the Site’s activity, and provide other services related to Site activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The technologies used by Google Analytics do not gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.
Online Tracking
We partner with companies that deliver ads for our Sites that you visit on the web. In order to provide you with a more appropriate online experience, some of our ads that you may see are based on your previous online activity on our Site and other websites. Information about your online activities, combined with other information, may be used to select an ad for a product or service that better matches your interests - which is called online behavioral advertising (OBA) or interest-based advertising.
You can opt out from receiving ads based on your online behavior either by visiting the Digital Advertising Alliance (DAA) opt out page at http://www.aboutads.info/choices/. If you elect to opt out of OBA, you will still see ads, but they may not be as pertinent to you. Please keep in mind that opting out is cookie-based and will only affect the specific computer and browser on which the opt-out cookie is applied. If you delete your browser cookies or if you use a different computer or a different browser and want to continue to be opted out of OBA, you will need to opt out again.
How We Respond to Do Not Track Signals
Our Site does not currently have the capability to recognize the various Do Not Track signals or mechanisms from different web browsers. For more information on Do Not Track please visit https://allaboutdnt.com.
Disclosure of Information Through Third Parties
Heights Finance may allow third parties such as social media companies share buttons (widgets) on the Site to allow you to share information from the Site on another platform. The third parties that own these widgets, including LinkedIn®, Facebook®, and Instagram®, may have access to your browsing history on the Site. Please consult these third party sites, including LinkedIn Privacy Policy, Facebook Privacy Policy, and Instagram Privacy Policy, for information regarding how this information is collected and used. We are not responsible for the privacy policies or practices of linked third party sites or services.
Disclosures Permitted by Law
Heights Finance may disclose all of the nonpublic personal information described above, as permitted by law. For example, we may use affiliated and nonaffiliated parties to perform services for us, such as providing customer assistance, handling claims, protecting against fraud and maintaining software for us. We also may disclose information in response to requests from law enforcement agencies, state insurance or financial authorities, or legal subpoenas.
Nonpublic Personal Information
Heights Finance does not disclose nonpublic personal information about customers or former customers or customers except in accordance with our Privacy Notice.
Security
To prevent unauthorized access to your personal data, maintain data accuracy, and ensure the correct use of information, Heights Finance follows generally accepted industry standards to protect the personal information submitted to us both during transmission and once we receive it. No method of transmission of data over the internet or method of electronic storage is 100% secure, and therefore, although we strive to use commercially acceptable means to protect your data we cannot guarantee its absolute security.
Data Retention
The data collected will be retained as necessary to perform our services through our Site and for a reasonable period of time afterward. Please be aware that some or all of the data retained by us may be necessary for the Site to function properly.
Third Party Site Links
The Site may contain links to third party websites where personal information is collected and used. Your visit to any third party website is governed by the privacy policy and terms of use applicable to that site. We are not responsible for the privacy policies or practices of linked third party sites or services.
Children
The Site is intended for the use of adults who are actual or potential customers of Heights Finance. We do not knowingly collect personal information from children under 13. If we learn that we have collected the information of a child under 13, we will delete the information as soon as possible.
Changes to this Online Privacy Policy
We reserve the right to modify or supplement this Online Privacy Policy at any time without notice. Your use of the Site after an update to the Online Privacy Policy means that you accept the new Online Privacy Policy. We will post the last updated date of any change at the bottom of our Online Privacy Policy. We encourage you to visit our Site regularly so that you remain aware of how our Online Privacy Policy may affect you.
Instructions to Opt Out of Disclosures to Nonaffiliated Third Parties
To opt out of Heights Finance’s right to disclose your nonpublic personal information to nonaffiliated third parties, please review our Privacy Notice and follow the instructions provided on the form.
International Users
This Site is intended for the use for actual and potential customers within the United States of America.
No Contract Created
This Online Privacy Policy is not a contract and is not intended to be a contract between customers or visitors, and Heights Finance with respect to any information practices concerning information obtained through use of this Site.
Questions?
If you have any questions or comments regarding this Online Privacy Policy, please contact us at 1-866-413-1836.
Last Updated July 2024