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Yes. Over the coming months, all First Heritage Credit branches will be renamed to Heights Finance.

Attain Finance converts First Heritage Credit branches to Heights Finance

- Rebranding effort includes all 102 locations across south and southeastern U.S. -

Greenville, South Carolina | March 17, 2025

In an ongoing effort to streamline operations and better serve its customers, Attain Finance has announced all First Heritage branches will begin the process to convert to the company’s U.S. flagship consumer-facing brand, Heights Finance.

This change allows the company to offer expanded loan options, as well as more modern and streamlined payment options not previously available to First Heritage customers.

“We believe this change offers the best of both worlds for our customers. They’ll have more financial options and a better overall experience than ever before, while also being able to visit the same branch location and work with the same team members that they’ve come to know and trust,” said Doug Clark, Attain Finance CEO.

Heights Finance will operate over 350 branches and more than 1,500 employees across 13 states. The company specializes in secured and unsecured loans up to $10,000 or more and has helped more than 550,000 consumers get the money they need, when they need it.

For more information on Heights Finance, please visit HeightsFinance.com.

Attain Finance is a leading consumer credit lender serving the U.S. and Canada for over 50 years. We’ve worked diligently to provide our customers with a variety of convenient and easily accessible financial services, and our decades of diversified data powers a hard-to-replicate underwriting and scoring engine that mitigates risk across the full spectrum of credit products. Attain Finance operates a number of consumer-facing brands including Heights Finance in the U.S. and Cash Money and Lend Direct in Canada. For more information on Attain Finance, please visit AttainFinance.com.

For more information about Attain Finance, please visit www.attainfinance.com.


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This change allows the company to offer expanded loan options, as well as more modern and streamlined payment options not previously available to First Heritage customers.
  • Loan Options: Heights Finance offers secured and unsecured loans up to $10,000 or more.
  • Improved Website: Customers can visit Heights Finance for easy access to loan information and payment options, plus valuable financial tools and tips.
  • Heights Finance App: Customers will have access to a new app, which makes making payments and managing their accounts easier than ever before. Visit here to learn more and download the app.
  • New Products and Services: Products and services vary by location. Customers should check with their local branch for details.
  • Same Branches: While all branches will be renamed Heights Finance, the physical location, phone number, and business hours will remain the same.
  • Same Friendly Faces: The people that customers know and trust will still be there to help.
  • Same Loan Details: Account numbers, payment amounts, and due dates will remain the same.
  • MyAccount: MyAccount login information will not change.
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